Based on the results of a 5-year study, Good to Great details the universal distinguishing characteristics that lead a company from good to great. Using tough benchmarks, the author and his research team identified 28 elite companies that made the leap to great results and sustained those results for at least 15 years. After analyzing extensive interviews and data, Collins and his research colleagues discovered the key determinants of greatness.

Among the major determinants discussed are the type of leadership required to achieve greatness, the need for a culture that combines discipline with entrepreneurship, the advantages of making the most of what the company does well, and the pitfalls of radical change programs and restructurings. The author’s conclusions in Good to Great have surprised many readers and revealed new insights in almost every area of management strategy and practice.