American College of Clinical Pharmacy
      Search      Cart
         

Mon-17 - Preventing the Spread of Medical Misinformation: A Comprehensive Program

Scientific Poster Session III - PRN Contributed Posters

PRN Contributed Posters
  Monday, November 13, 2023
  01:00 PM–02:30 PM

Abstract

Introduction

A team of Drug Information PRN members introduced a multifaceted framework aimed at addressing the escalating issue of medical misinformation. This framework defines key terms, elucidates the mechanisms of dissemination, evaluates clinical ramifications, emphasizes its unequal impact on underserved communities, and provides actionable strategies to combat misinformation. Practical tactics are outlined to identify, rectify, and alert individuals to the presence of medical misinformation.

Justification

The ubiquity of medical misinformation has surged due to the instantaneous propagation of information via the internet, social media, and artificial intelligence. Its consequences encompass decreased utilization of essential healthcare resources, delayed seeking of care, vaccine hesitancy, medication non-compliance, augmented disease burden, and heightened mortality. Underserved populations, including the LGBTQ+ community, Black patients, and those with limited health literacy, are disproportionately affected. The surge in preprint publications, while facilitating rapid sharing of scientific discoveries, lacks peer review, contributing to the dissemination of inaccurate information. The COVID-19 pandemic underscores the necessity of evidence-based medicine and judicious evaluation of preprints and articles as well as the reputability of publishers.

Adaptability

This framework is designed to empower healthcare providers with the tools needed to equip patients with accurate information and navigate the challenging landscape of medical misinformation. It highlights the collective responsibility of thwarting the spread of medical misinformation, with all pharmacists assuming a distinctive role in countering its dissemination.

Conclusion

In light of the growing menace of medical misinformation, the Drug Information PRN presents an innovative framework that encompasses a thorough understanding of the phenomenon, strategies for prevention, and the vital role of healthcare professionals. By fostering adaptability and informed decision-making, this framework strives to foster a healthcare ecosystem that safeguards patients from the pernicious impact of medical misinformation.

Presenting Author

Steven Johnson Pharm.D.
Pharmacy Systems, Inc. (a CPS Company)

Authors

Maha Abdalla PharmD, PhD, RPh
Allison Bernknopf PharmD, MSMI, BCPS
Heather Kehr PhramD, BCPS
Wingate University

Karen Kier PhD, MSc, BCPS, BCACP, FCCP
Dianne May PharmD, FCCP
University of Georgia College of Pharmacy

J. Russell May PharmD
University of Georgia College of Pharmacy

Micheline Goldwire PharmD, MS, MA, BCPS
Regis University

Mary Frances Picone PharmD, BCPS
Angela Colella PharmD, BCPS
Krisy-Ann Thornby PharmD, BCPS
Palm Beach Atlantic University Lloyd L. Gregory School of Pharmacy

Kristina Ward BS, PharmD, BCPS
University of Rhode Island College of Pharmacy

Maha Saad PharmD, BCGP, BCPS