American College of Clinical Pharmacy
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SCHEDULE

SoMe What You Can Do! Using Social Media for Clinical Education, Professional Development, and Residency Recruitment Expansion

Tuesday, October 18, 2022 from 10:15 AM to 11:45 AM PDT at Imperial Ballroom A

Available for 1.50 hours of CPE credit
Activity Number: 0217-0000-22-177-L04-P
Activity Type: An Application-Based Activity

This session will have 3 speakers who will present strategies to incorporate social media in both didactic and experiential education, enhance professional development and expand recruitment efforts for residency programs.
Erika L. Hellenbart, Pharm.D., BCPSModerator: Erika L. Hellenbart, Pharm.D., BCPS
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Learning Objectives
1. Describe student and trainee perceptions of social media in education.
2. Illustrate best practices for using social media in experiential education.
3. Employ strategies to incorporate social media into didactic and experiential education.
4. Discuss the growing impact of social media on pharmacist development.
5. Examine how various social media platforms may be utilized for pharmacy professional development, collaboration, and scholarship.
6. Explore the role of institutional social media accounts for engaging employees in professional development and networking.
7. Summarize the necessity of using social media to expand the scope of your residency recruitment efforts.
8. Compare and contrast the various social media platforms in regards to advantages and disadvantages for use in residency recruitment.
9. Outline best practices for promoting your residency on social media.

See What's Trending: Utilizing Social Media in Didactic and Experiential Pharmacy Education

10:15 AM to 10:45 AM
Brooke L. Griffin, Pharm.D., BCACPSpeaker: Brooke L. Griffin, Pharm.D., BCACP
Associate Professor, Midwestern University, Downers Grove, Illinois
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What is Your Strategy? Best Practices for Utilizing Social Media for Professional Development

10:45 AM to 11:15 AM
Arden Barry, Pharm.D.Speaker: Arden Barry, Pharm.D.
Clinical Pharmacy and Research Specialist and Associate Professor (Partner)
Faculty of Pharmaceutical Sciences, University of British Columbia
Vancouver, British Columbia, Canada

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Branching Out: Using Social Media to Optimize and Expand Residency Recruitment Efforts

11:15 AM to 11:45 AM
Kamakshi V. Rao, Pharm.D., BCOPSpeaker: Kamakshi V. Rao, Pharm.D., BCOP

Assistant Director of Pharmacy

UNC Medical Center

Professor of Clinical Education

UNC Eshelman School of Pharmacy


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