Below are some tips that will maximize the effectiveness of your Twitter profile!
Biography
Even if your biography is only 140 characters, it can make a difference! Explain who you are, what you do, and consider providing professional accomplishments while also giving a look at your personal side. If you have a website, provide the link to that page.
Profile Image
If building a personal brand, it may be best to utilize a professional headshot. Twitter recommends using an image that is 400x40 pixels in size.
Cover Photo
Consider using a cover photo that promotes what you do or visually represents your brand. Twitter recommends using a cover photo that is 1500x500 pixels.
Follow Your Twitter Analytics
Tracking your Twitter metrics can help you make more insightful decisions about what content to post and gain more followers.
You are able to track:
- Tweet impressions
- Top Tweet and Top Media Tweet
- Audience interests
- Profile visits
- Engagement rate
- Number of tweets linking to you
- Demographics
Use Hashtags
Create your own custom hashtag to build a conversation around a topic. If you run a webinar or Twitter chat, create a hashtag to promote the event. To get the hashtag to spread, encourage conversation and ask people to share stories around it.