PRN Contributed Posters
Tuesday, October 15, 2024
08:30 AM–10:00 AM
Abstract
Pharmacists play a key role in helping to identify and combat the spread of medical misinformation. To do this effectively, pharmacists need to be equipped with skills and tools to respond to medical misinformation as it relates to patient care. Misinformation has historically been a concern, though it has been exacerbated in recent years due to more widespread availability of information such as social media platforms (e.g., YouTube, X [previously Twitter], TikTok, Facebook, Discord), the internet, and the incorporation of artificial intelligence (AI). The lack of peer-reviewed research on how to approach medical misinformation illustrates the need for specific strategies on how to identify, combat, and report medical misinformation. Pharmacists have a professional obligation to provide education to learners and aid in the development of the necessary skills to successfully respond to misinformation. Effective patient-healthcare provider communication is imperative for overcoming misinformation and combating this infodemic. Alongside identifying accurate information, it is essential to report and debunk misinformation while encouraging the public to critically evaluate content and sources encountered on various platforms. This poster describes practical teaching strategies that pharmacists can use to teach trainees and the knowledge and skills necessary to identify and reduce the spread of medical misinformation from various sources.
Presenting Author
Steven Johnson Pharm.D.
Pharmacy Systems, Inc. (a CPS Company)Authors
Maha Abdalla PharmD, PhD, RPh
Ashish Advani PharmD
Abdullah M. Alhammad BSc, PharmD
Keri Anderson PharmD, BCPS
Florida Blue
Allison Bernknopf PharmD, MSMI, BCPS
Matthew Blommel PharmD, BCPS.
West Virginia University School of Pharmacy
Rachel Brunner PharmD, BCPS
University of Illinois at Chicago
JorDonna Frazier PharmD
WVU
Miki Goldwire PharmD, MS, MA
Prit Gor BS
Roosevelt University, College of Science, Health and Pharmacy
Rena Gosser Pharm.D., BCPS, FASHP
University of Washington
Heather J. Ipema PharmD, BCPS
Karen Kier PhD, MSc, BCPS, BCACP, FCCP
Audrey Kostrzewa PharmD, MPH, BCPS
Concordia University Wisconsin School of Pharmacy
Daniel Majerczyk PharmD, EdM, FCCP
Radna Manian PhD
Erin Maxwell PharmD, BCPS
UNC Health
Dianne May PharmD, FCCP
University of Georgia College of Pharmacy
J. Russell May PharmD
University of Georgia College of Pharmacy
Faria Munir PharmD, MS
University of Illinois Chicago
Ife Okafar PharmD
N/a
Jennifer Phillips PharmD
University of Illinois at Chicago
Alia Poore PharmD, BCPS, BCCCP
Maha Saad PharmD
Julie Sibbesen PharmD
WVU Medicine
Christine Sommer PharmD, MA