In order to thrive, innovate, excel, and lead in what Covey calls the "New Knowledge Worker Age," leaders and individuals must build on and move beyond effectiveness. The call of this new era is for greatness; it's for fulfillment, passionate execution, and significant contribution.

Accessing the higher levels of human genius and motivation in today's new reality requires a change in thinking, a new mind-set, a new skill-set, and a new tool-set - in short, a whole new habit.